See everything new from the world of sony usa—including electronics, playstation, movies, music and tv shows—plus find support for your sony products. Discover camcorders from sony and register special moments in life browse through 4k & hd professional video cameras to suit all budgets and needs discover camcorders from sony and register special moments in life skip to content all video cameras products camcorders. Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category.
What is a 'product line' a product line is a group of related products under a single brand sold by the same company companies sell multiple product lines under their various brands companies. The product line extension can be employed as either a down-market stretch, where the new product line appeals to bargain-minded customers, or as an up-market stretch, which appeals to luxury. A successful product-line extension depends on investing in the appropriate cost-accounting systems and the appropriate market-research systems james v kilmer is president, remlik foods.
Brand extension the benefits and pitfalls bloomhead consulting | business development | me rger and acquisition brand extension and line extension in the same product category line extension can also by extending same product. A product line is a group of items manufactured by a company which are similar or related companies may develop one product line, or may diversify to appeal to the masses product line strategies help the company determine which items to produce and how they should be marketed. In line extension a current brand name is used to enter a new market segment while in franchise extensions a current brand name is used to enter a product category new to the company (tauber, 1981. Product line: products of similar nature, price, function, intended market, etc form a product line it is different from product bundling where similar products are bundled and sold together as. A line extension is a variation of an existing product15 the variation can be a new formulation of an existing product or a new modification of an existing molecular entity.
If you have one of the following products, please refer to the appropriate repair area: for playstation products , go to the playstation service page for xperia phones, tablets and smartwear , go to the sony xperia support site. You can't win a revolution with a line extension siemens and sony but the better product wins in the marketplace is a concept so deeply embedded in management thinking that the facts alone. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category the new product is called a spin-off.
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category for example, diet coke™ is a line extension of the parent brand coke. Product line extension consult your brand january 17, it was awarded best new product at the bi-annual home depot line review the power of the hunter fan brand gave them the opportunity, and home depot the confidence, to enter and succeed in an entirely new category. A product line extension is the use of an established product brand name for a new item in the same product category line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.